Elevating McDonald's Worldwide Conference with Spotify Advertising
Summary
At Spotify Advertising, we don't just communicate; we orchestrate stories that resonate globally. Experience the difference.
In an electrifying collaboration that resonated across continents, Spotify Advertising took center stage at the iconic McDonald's Worldwide Conference. Our partnership injected a symphony of creativity and innovation into this global gathering, redefining the way brands engage with audiences.
Our collaboration transcended traditional advertising, embracing the dynamic world of audio storytelling. By weaving the essence of McDonald's brand into captivating soundscapes, we sparked conversations, ignited passions, and left a trail of inspiration that extended well beyond the conference walls.
This activation amplified Spotify Advertising’s reach to more than just McDonald’s Corporate employees. We connected with media agencies, franchise owners, and more to share how Spotify Advertising helps brands connect with consumers of all backgrounds.
Activation Specific:
Brand vertical: QSR
Objective: Brand Awareness, Favorability, Consideration
Target audience: 15,000+ McDonald's Franchise Owner/Operators, corporate staff, Media agencies and suppliers from 119 countries
Market: US
Date: April 2022
Campaign Specific:
Targeting used: Age, Language, Behavior
Format: Podcast Media, Sponsored Sessions, Video Takeover
Play by play:
At the McDonald's Worldwide Convention, Spotify Advertising made a significant impact across various dimensions of engagement. Within the convention audience, Spotify achieved a remarkable increase in engagement intent and overall awareness for Spotify’s brand offerings. Additionally, Spotify Ads experienced a substantial 10-percentage point surge in favorability, with attendees expressing heightened enthusiasm for the brand's exciting innovations and versatile offerings after engaging with our McDonald’s ads.
The Impact:
A Symphony of Cultures
Our worldwide partnership with McDonald's celebrates the rich tapestry of cultures that make up the global community. To encapsulate this diversity, we invited conference attendees to share their favorite songs, each a unique note in the grand symphony of life.
So, press play, and let the McDonald's Worldwide Playlist be your companion on a musical voyage that spans continents and cultures. Immerse yourself in the harmonious blend of global sounds, and experience the power of music to connect, inspire, and unite. It's a playlist that celebrates the diversity of our world while highlighting the universal language that brings us all together—music.