SoundSpa: An escape from the noise of New York Fashion Week
At Spotify Advertising, we don't just communicate; we orchestrate stories that resonate globally. Experience the difference.
Amidst the exhilarating whirlwind of New York Fashion Week, we presented SoundSpa—an oasis of calm and creativity amidst the bustling cityscape. As the spotlight shines on haute couture, we invited advertisers to step into a realm where inspiration flows freely, and connections are forged in the most serene of settings.
We broke away from the city's clamor and indulged in a serene escape. SoundSpa offered a sanctuary where urban vibrations fade into the distance, allowing clients to unwind and rejuvenate in an environment designed for relaxation and reflection.
Imagine engaging in intimate fireside chats with the luminaries of the artistic realm. Thought leaders and creators in beauty, fashion, podcasts, and beyond shared insight on how audio helps them create a safe space to process whatever issues life throws their way. Marketers walked away with a deeper understanding of how GenZs use audio to help them navigate life and express all sides of themselves. Everything went down around the corner from the Spotify NYC Headquarters in Manhattan at Mutha Pearl SPA.
Here, the boundaries between inspiration and reality blurred, and creativity found its truest expression.
Fireside Chats:
HEAR IT OUT: How and why Gen Z turns to podcasts to solve life's most complex issues.
Podcasts have become a safe space to process whatever issues life throws our way. Whether transitioning into adulthood or seeking to learn more about relationships or health, Spotify has podcasts to help find those answers.
Panel: Marion Boeri, Moderator, Associate Director, Spotify | Dr. Titi Shodiya + Dr. Zakiya Whatley, Hosts, Dope Labs Podcast | Camila Mariana Ramón, Instructor, PelotonALTER EGO AUDIO: How we use audio to express different sides of us.
As personal tastes and niche interests evolve, audio content is a doorway to new corners of culture. Zs are looking for opportunities to embrace the unique, multifaceted aspects of who they are.
Panel: Marion Boeri, Moderator, Associate Director, Spotify | Jaleesa Jaikaran, Makeup Artist and Content Creator | Ravyn Lenae, Musician | Travis Taddeo, Designer, Travis Taddeo
The Play by Play:
Brand vertical: Beauty, CPG, Wellness
Objective: Brand Awareness, Favorability, Consideration
Target audience: Advertisers, Publishers, Marketers
Market: US
Date: September 2022
The Impact:
SoundSpa by Spotify Advertising made waves across the marketing spectrum with publishers, advertisers, brands, and marketers alike. Engaging with our diverse audience, Spotify Advertising achieved substantial lifts in Consideration Intent, Awareness and reach. Additionally, the brand experienced an impressive 15 percentage point increase in Favorability, echoing the sentiment that Spotify Advertising offers exciting technology and versatile capabilities in ad impact.
Press Play and Escape
We believe that the soundtrack to your moments is as important as the moments themselves. That's why we curated a selection of Spotify's top playlists, chosen by users worldwide for those special times when they're getting ready for an adventure, decompressing after a long day, or simply indulging in some well-deserved relaxation.
The power of music lies in its ability to transport you to different realms of emotion and experience. Soundspa served as an advertiser’s sanctuary, where they discovered the perfect playlist to accompany every chapter of your life.
So, press play, close your eyes, and let the music take you on a journey. Explore the curated Spotify playlists and let the soundscapes transport you to new realms, spark your imagination, and enhance your everyday experiences.
The adventure in music and relaxation started at Soundspa.